Wednesday, August 15, 2012

Adidas Basketball: The Return of Derrick Rose Launch Video

VIDEO: Adidas Basketball - The Return of Derrick Rose

Adidas Basketball have launched a new campaign for their Marquee star Derrick Rose. It focuses on the spirit of Derrick Rose as he battles back from injury, flashing words "Belief, focus, hope, push, drive". Incidentally there is a touch of 'Dark Knight Rises' in the messaging.

I wonder if Adidas will start focusing on Dwight Howard in their messaging now that he's moved into the megawatt Spotlight that is LA. 

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