Friday, August 24, 2012

Team USA Basketball sings "We are Young" after winning Gold at London 2012 Olympics

Rapper Ludacris with NBA stars Melo, Lebron, Durant and D-Will
Team USA came back to the hotel celebrating their Gold Medals singing "we are young" by Fun. If only y'all could hear them! Hilarious
VIDEO: Fun. - We Are Young ft. Janelle MonĂ¡e

Fun's 'We are Young' is a great hype song for a night out. For me the song connotes the feeling of recapturing lost youth. I was thrilled to find that Team USA 2012 used this song as their celebration anthem. The appeal of these great teams is that they immortalise these already elite players, making them young forever. When presented as a once-in-a-lifetime ensemble of the generation's best it makes the moment and their achievements more eternal because of its singularity.

In real life we age but we're timeless in memory and in Video Games. Heroes die but Legends live forever.

NBATV Dream Team - 20th Anniversary Reunion
NBA2K13 Dream Team - 20th Anniversary edition

Dream Team 1992 (Average Age 29)
Players listed in order of youth, achievements at the time of International selection

Christian Laettner (22)
David Robinson (26)
Scottie Pippen (26) 2 rings
Karl Malone (28)
Chris Mullin (28)
Patrick Ewing (29)
Michael Jordan (29) 2 rings, 2 Finals MVP, 3 MVPs
Charles Barkley (29)
John Stockton (30)
Clyde Drexler (30)
Magic Johnson (32) 5 rings, 3 Finals MVPs, 3 MVPs
Larry Bird (35) 3 rings, 2 Finals MVPs, 3 MVPs 

Team USA 2012 (Average Age 26)
Players listed in order of youth, achievements at the time of International selection

Anthony Davis (19)
James Harden (22)
Kevin Love (23)
Kevin Durant (23)
Russell Westbrook (23)
LeBron James (27) 1 ring, 1 Finals MVP, 3 MVPs
Chris Paul (27)
Andre Iguodala (28)
Carmelo Anthony (28)
Deron Williams (28)
Tyson Chandler (29) 1 ring
Kobe Bryant (33) 5 rings, 2 NBA Finals MVPs, 1 MVP

Wednesday, August 15, 2012

Adidas Basketball: The Return of Derrick Rose Launch Video

VIDEO: Adidas Basketball - The Return of Derrick Rose

Adidas Basketball have launched a new campaign for their Marquee star Derrick Rose. It focuses on the spirit of Derrick Rose as he battles back from injury, flashing words "Belief, focus, hope, push, drive". Incidentally there is a touch of 'Dark Knight Rises' in the messaging.

I wonder if Adidas will start focusing on Dwight Howard in their messaging now that he's moved into the megawatt Spotlight that is LA. 

Saturday, August 4, 2012

#RiseAbove Isolation - Basketball in Leishan, China

Jordan Brand have been running their #RiseAbove campaign uncovering how Basketball has influenced the lives of people in unexpected parts of the world. This story details how the installment of a basketball court in a remote Chinese Village has invigorated the town and help build champions.