As the London Olympics approaches, sporting brands are ramping up their presence in the iconic city. Below are some pictures courtesy of the London School of Basketball in support of Nike's #MakeItCount campaign. The London School of Basketball was the Community program that assisted in hosting Lebron James in late 2011 for his whirlwind stop at the English Capital.






- Nike Basketball Luol Deng All-Star Game Screening
- Nike Make It Count 3on3 London Eye
- LSB: Community Basketball for London
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Find my other London experiences here:- London House of Hoops Manifesto: Because in this city...
- Social Sunday Sports, Basketball in London
- Lebron James in London (November 2011)
- My own #MakeItCount London photoshoot
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